Performance Marketing Calculator

✓ Your calculations stay 100% in this browser. All math happens locally—no server, no tracking, no data sent anywhere.

📥 Universal Calculator

Enter what you know. The engine calculates everything else automatically.

✅ Calculated Metrics

🎯 Paid Media Metrics Calculator

Quick individual metric calculators. Enter known values and see instant results.

⏬ Conversion Funnel

Model each funnel stage and calculate drop-off, conversion rates, and end-to-end metrics.

💰 Customer Lifetime Value & CAC

🏨 OTA & Hotel Economics

⚠️ GBV ≠ Company Revenue. Calculate commission and net booking value correctly.

📉 Descriptive Statistics

Enter values (comma-separated)

🔬 Hypothesis Testing

Alpha (Significance Level)

P-Value

📊 Confidence Interval

Sample Size

Conversions

Confidence Level

🔬 Two-Proportion A/B Test

Compare two variants. Calculates statistical significance with 95% confidence.

Visitors

Conversions

Visitors

Conversions

📈 Incremental Lift

Treatment Bookings

Control Bookings

Treatment Revenue ($)

Control Revenue ($)

📊 Marginal ROAS

⚠️ High average ROAS ≠ attractive incremental return. Compare marginal vs. average.

Spend ($)

Revenue ($)

Spend ($)

Revenue ($)

🎯 Incrementality-Adjusted ROAS

Adjusted ROAS = Reported ROAS × Incrementality %. See true channel performance.

📚 Formula Library

✨ Assessment Examples

Click any example to load it into the calculator. Based on real assessment scenarios.